Unsolicited real estate content idea

I've been kicking around the idea of starting a YouTube channel for a while. Not about real estate, but design and branding.

I love creating videos and enjoy the challenge of pushing past the little voices of fear in my head that try and prevent my greatness.

But, one thing that's kept me mostly stagnant—other than those pesky inner fear mongrels—is that I don't have a clear content plan.

Well, join me on this tangent, a peek into the mind of a creative.

Lately, my wife and I have been watching a lot of luxury home tours by Briggs Anunobi. Every aspect of his videos is on point. Everything feels like effortless, modern, often understated luxury.

Many of the tours are 10-, 15-, 20-minutes long. And every last one includes a few minutes of slow-motion, 4K beauty shots spread throughout.

The long-form videos are great, and honestly make it hard to watch videos from other real estate channels. There’s not much I would change.

But, what I would do is extract all those beauty shots without narration, and create quick 1-minute teaser videos perfect for YouTube Shorts, Instagram, and TikTok.

I’d also make sure to capture a handful of stills to create Instagram carousels for each listing.

I’d even put together compilation videos showing off The Top 5 Properties of January or The Best Modern Kitchens.

Then I’d create a spin-off YouTube channel all about how to live luxuriously. It would cover men’s fashion, money matters, mindset, lifestyle, and occasional guest chats with interior designers, entrepreneurs, and home builders—like the actual Toll Brothers. Maybe even throw in some occasional tech talks with the cameraman, for curious creators like me who want to know what gear you're using. All things that would be a natural extension of Briggs’ real estate brand.

Tangent over.

As a creator, this is how my mind works. I’m never simply watching a video or commercial—I’m thinking about how and why it was made, who made it, and for whom.

It’s a fun way to look at the world and sometimes I find this helps me to process my own ideas.