Some assembly required
You order fajitas and get basically the same thing as burritos, but with more work on your part.
We pay extra to watch our fried rice made in front of our eyes on the hibachi grill instead of taking it to-go.
We carve hours out of our day to walk a mile picking apples when we could have those same apples in hand with a couple taps on the phone and a couple steps to the front door.
In all three sets of scenarios the end product is the same, so why invest the extra time/effort/money?
Enjoyable experiences elevate everything.