Rudy’s

Robert Belcher, Jr.—restaurateur and star of animated hit series Bob’s Burgers—has a go-to date night spot called Rudy’s.

He likes Rudy’s not because it's the best, but because he knows he won't be disappointed when he eats there.

Bob’s not alone.

Customers often go with what they know because it’s the least risky choice.

Being known reduces risk.