Eau de desperation

I can smell it from across the room, can't you?

You arrive at the website and the clock is ticking.

23 minutes, 57 seconds remaining for the big sale…oh snap!

But wait.

Didn't it say that last night when you checked the site too?

Yeah, yeah—urgency motivates buyers.

But don't be that guy.

Create real urgency.

Again, good Kickstarter campaigns are the blueprint for this.

A deadline to hit X amount of presales, otherwise it doesn't make sense to do it.

A deadline to get your name featured in the credits if you invest early.

The simple fact that we're looking to ship the first edition by March 1st, so we need to raise X funds by February 1st to make that happen.

But the desperation of but-wait-there’s-more, limited-time, end-of-webinar false-urgency sales stinks and, friend, you're better than that.

Get that stench off you.